art : design
: web : culture : ideas : inspiration : community : lifestyle : environment
Tuesday, November 21
Stefan Sagmeister: Can design touch someone's heart?
Another interesting article in Communication Arts November 2006 Design Annual issue titled: 'Design=Heart? Stefan Sagmeister asks design students: Can design touch someone’s heart?' Article by Carolyn McCarron Sienicki. The article is worth reading!
Stefan's course is broken down into three assignments:
1. Touch the heart of an individual.
2. Touch the heart of a community.
3. Touch the heart of humanity.
"With an audience, the wider you reach, the harder it is to answer the question. That’s why Stefan starts small and expands, illustrating how the language of communication changes and becomes less personal and therefore less genuine. “I talk to my girlfriend Anni differently than I talk to Rolling Stones fans,” he says. “The wider the audience, the more difficult it is to design for them. If your audience is everybody—from 6-year-olds to 60-year-olds, from iron workers to university professors—it becomes very difficult.” ...
To prevent students from focusing on appearances, they are not allowed to stop with the concept and a comp. They must find a way to produce and distribute their solution in the real world. Students are required to build a feedback mechanism into the project so they are able to see if people were touched by their designs. A project is successful when the audience is touched, and that determines a student’s grade. Stefan once told me that the best ideas sketched in his notebook over the years are worth nothing in comparison with the ideas he has executed and that still exist today..."
W: http://www.commarts.com/ca/coldesign/carM_329.html
Archives
April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004 January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005 January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006 January 2007 February 2007 March 2007
Pre Blogger archives
June
2001 July
2001 August
2001 September
2001 October
2001 November
2001 December
2001 January
2002 February
2002 March 2002
May
2002 June
2002 July 2002 August
2002 September
2002 October
2002 November
2002 December
2002 January
2003 February
2003 March
2003 April 2003
May
2003 June 2003
July 2003 August 2003 September 2003 October
2003 November 2003 December 2003 January 2004
February 2004
March 2004
April 2004
About CG | Editor: Kirsten Lowe | PO Box 559, Broadway 2007, Sydney, Australia
Ph: 0410 310 238 | Fax: +61 2 9816 3320 | Email: info (at) chaosgeneration (dot) com