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Wednesday, July 28

Carlos magazine 

Bought a copy of Carlos magazine from the newsagents. It's the magazine 'Upper Class flyers' get when they fly Virgin Atlantic. It almost looks zine like in presentation, except a v. professional and graphically designed slick version of the traditional zine format. It uses 2 colours and has a number of illustrations in it. They also have one advertiser for each issue. The cover caught my attention. The dress and stars on the cover are actually a gold colour.

John Brown Citrus Publishing came up with the idea for Virgin Atlantic. You can read a brief outline of the Overview, Client Objectives, Strategic Approach and Creative Solutions at the JBCP website: http://www.jbcp.co.uk/html/our-clients/virgin_carlos_cs1.htm

posted 12:47 PM  

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